We bring the opportunity
We find suitable independent businesses where your products have a genuine reason to fit.
For brands, distributors & wholesalers
We bring the buyers. You fulfil the orders.
Stock Lane finds and works with independent hair & beauty businesses that are actively buying stock. We identify where your products fit, build relevant account opportunities, coordinate opening orders and help keep repeat purchasing organised.
You keep control of your pricing, trade approval, invoicing and fulfilment. We do the work around finding, developing and coordinating the account.
No upfront fees. No subscription. You only pay us when business we generate gets paid.
Account development
From first order to easy reorder
We build the order
Instead of sending another generic catalogue, we match your range to what the buyer actually needs.
We coordinate the sale
We handle the buyer-side questions and back-and-forth needed to get the first order moving.
We make reordering easier
We keep track of what the account bought, follow up when replenishment makes sense and help organise repeat orders — so you can grow the account without recreating the sales process every time.
Not just another lead. A trade account we help you build.
How it works
We do the buyer-side work. You stay the supplier.
- 01
We agree a pilot
Range, trade terms and the type of independent buyer worth targeting.
- 02
We find and qualify buyers
Independent hair & beauty businesses that are actively buying stock.
- 03
We coordinate the opening order
We do the buyer-side work; you approve the account and the price.
- 04
You invoice and fulfil
Payment goes to you directly. Stock Lane does not take payment for the goods.
Connect with buyers
Tell us what you supply.
Enough information for us to understand your range and get into a useful commercial conversation — not a long onboarding process.
Questions
How the supplier side works.
When does Stock Lane charge us?
There is no upfront fee and no subscription under the proposed pilot model. Stock Lane is paid only after Stock Lane-generated business has been paid. The exact commission, attribution period and any repeat-order terms are agreed with you before a pilot starts.
Who sets the prices and approves the trade account?
You do. Stock Lane does not replace your pricing policy or trade-approval process. We organise and develop the opportunity around your existing commercial rules.
Who invoices the buyer and receives payment?
You invoice the buyer and receive payment directly. Stock Lane does not collect the retailer’s payment for the goods.
Who fulfils the order?
You do, using your existing fulfilment process. Stock Lane is not asking you to transfer inventory to us.
What happens after the first order?
We keep the purchasing history organised, follow up when replenishment makes sense and help coordinate repeat orders. The point is to make the account easier to develop rather than hand you a lead and disappear.
Do we need a new ordering platform?
No. The pilot is designed to work around your existing trade process. If a buyer needs to open an account, place an order by email, use your portal or follow another normal route, we can coordinate around that.
What counts as Stock Lane-generated business?
That is defined in the pilot terms before we begin: which accounts or orders are attributed to Stock Lane, how reorders are treated and for how long. The public website does not try to replace that commercial agreement.